About Aguadulce

Who we are

Aguadulce is a concept store for Latin American design in Guatemala. We operate as a premium multi-brand store with editorial fashion curation: every piece we sell is signed by a designer with a name, workshop, and trajectory. We are not a marketplace, we do not handle fast fashion, we do not operate wholesale. We are a physical and digital space where the best of contemporary Latin design is exhibited — from emerging brands to consolidated firms — under one coherent curation.

Our main store is in Casa Catorze, 16 Calle and 4ª Avenida, Zona 14, Guatemala City. The online operation serves the entire country and selectively exports to Central America.

What you will find at Aguadulce

The catalog is built around six verticals: ready-to-wear, resort wear, Latin design accessories, designer jewelry, statement pieces, and artisan fashion. We work with more than forty independent designers from Guatemala, Mexico, Colombia, Peru, Argentina, Brazil, Chile, and Ecuador. Each season we incorporate five to eight emerging designers who do not yet have regional distribution — that is our editorial bet: to be the first gateway to Central America for the new voices of Latin American design.

Ready-to-wear and designer fashion

Dresses, blouses, pants, skirts, and sets produced in linen, silk, organic cotton, and heavy denim. Most pieces are designer fashion — designed and produced by the same person or by a small workshop — in short series that are not restocked. The price range goes from Q800 to Q4,200.

Resort wear

One of the strongest verticals of Latin American design is resort wear: long linen dresses, embroidered kaftans, swimwear with artisanal techniques, hand-woven hats. Designers from Mexico, Colombia, and Brazil are global references in this segment — and at Aguadulce, we bring them directly.

Accessories and designer jewelry

Earrings, rings, bracelets, and necklaces in .925 silver, 18k gold plating, and semi-precious stones. Vegetable leather bags, hats, embroidered scarves. Here we concentrate a good part of artisan fashion — pieces that blend contemporary design with traditional techniques: Oaxacan embroidery, backstrap loom, Peruvian goldsmithing, Wayuu technique.

Statement and high-end pieces

For clients looking for unique pieces — a dress for a destination wedding, an embroidered kimono for a gallery, a collector's necklace — we have a segment dedicated to high-end brands and exclusive brands in Guatemala: premium Latin American brands with limited production and prices between Q3,000 and Q15,000.

Luxury boutique in Guatemala

Aguadulce is understood as a luxury boutique in Guatemala, but not in the ostentatious sense of the term. Luxury here is not measured by logos or by price: it is measured by process. Small workshop production, noble materials traceable to their origin, short editions that, once sold out, are not replenished, and authorship — each piece bears the name of whoever conceived and made it. It is luxury understood as authorship and materiality, not as a social sign.

Mass European luxury — Vuitton, Gucci, the big maisons — operates under a global industrial logic: thousands of units, worldwide distribution, value concentrated in the monogram. The contemporary Latin American luxury that we curate at Aguadulce works in reverse: runs of twenty or thirty pieces, a workshop with its own name behind each garment, techniques that combine ancestral craft with contemporary design. They are everyday luxury objects — a linen dress that you can wear on Tuesday and wear again to a destination wedding — and not display objects.

The client who seeks this type of luxury boutique is usually a traveler, a reader, a gradual collector. She cares about knowing who made her ring, in which town her scarf was woven, why that linen tears with direct light. She buys less but buys with a story. For her, we build the catalog.

Our philosophy: editorial curation, not aggregator

What differentiates Aguadulce from a conventional premium multi-brand store is the curation. We do not add brands by volume: we choose them for aesthetic consistency, for integrity of the production process, for the story behind the signatory. Each season the team travels to Mexico City, Bogotá, Buenos Aires, and Lima to visit workshops in person. This fashion curation is what maintains the visual coherence of the space — the client who enters Casa Catorze sees the same sensibility in a Q900 blouse as in a Q4,000 dress.

Slow fashion: an explicit commitment

Aguadulce operates under slow fashion principles: small-batch production, traceability of the workshop that produced each piece, materials with a low environmental footprint whenever possible (linen, organic cotton, natural fibers, vegetable leather), and zero "weekly collection" type rotation. Each drop lasts between four and eight weeks, and many pieces are limited editions that, once sold out, are not restocked.

Styling and personal advice

We offer styling service both in-store and remotely. A team stylist helps you put together a look for a specific occasion — a wedding, a trip, a photo shoot — by combining pieces from the catalog. We also work with external stylists from media and audiovisual production: if your work needs signed pieces with documented authorship, contact us via WhatsApp.

Who buys from us

Our typical client is a woman between 28 and 55 years old with medium-high purchasing power, who values authorship, materiality, and origin over mass brands. She lives in Guatemala, travels to Mexico City, Bogotá, or Miami frequently, and buys pieces that she can wear both to a dinner in Zone 10 and to a gallery in Polanco. The average ticket at Aguadulce is USD $300, but the actual range goes from USD $50 (a pair of silver earrings) to USD $1,500 (a collector's statement piece).

What we are NOT

We receive frequent inquiries that should be clarified:

• We are not a marketplace. The entire operation goes through internal curation; we do not accept external sellers.
• We do not do wholesale. Aguadulce is a designer boutique with limited production. The quantities per piece are too small for wholesale distribution.
• We do not sell fast fashion brands. You will not find mass global brands like Zara, H&M, Shein, Mango, or similar at Aguadulce. If you are looking for those references, we are not the store for you.
• We do not produce under our own brand. Aguadulce is an editorial platform, not a factory. Each piece is signed by its original author.

Visit us

Casa Catorze · 16 Calle and 4ª Avenida, Zona 14 · Guatemala City · Monday to Saturday from 10:00 to 18:00 · WhatsApp for private appointments, styling advice, and stock inquiries.