Latin American creativity with deep roots and a vision for the future
Fashion in Latin America is experiencing an awakening. More and more designers are choosing to create from a deep place: that of their history and their landscapes. It's no longer about copying European aesthetics or following global trends; it's about looking inward and transforming their own into a universal language.
At Aguadulce, we believe in these creators, who don't see craftsmanship as a decorative accessory, but as the heart of their work. Designers who sit down with artisans, listen to their processes, understand their time, and create together. The result: unique pieces that achieve something magical, respecting tradition while remaining modern.
The new generation of Latin American Design
Designs conceived not only to look good, but also to express yourself. Many of these designers grew up surrounded by textiles, embroidery, metals, and stones, and today those memories are transformed into garments and pieces that exude identity.
Some trained at major international schools but decided to return to their countries to create from their own truth. Others learned from their grandmothers and now lead workshops where the collective takes precedence over the individual.
This new generation isn't seeking approval from global fashion—it's redefining it from here.
Tradition + design
What we admire most about these designers is not only their aesthetic talent, but their commitment to collaborating with artisan communities without imposing a vision, but rather building a common language.
Each piece of this type has a process that you can feel: from choosing the right materials, respecting the processes, to deciding which technique to use to create the collections. Behind that flowing dress or that jacket with unique details, your favorite accessory, there is a value chain that goes beyond the commercial.
Brands with a purpose in Aguadulce
In our store, each brand was chosen not only for its aesthetics but also for its philosophy. We took the time to learn about their processes, talk to their founders, understand their vision, and ensure there's consistency between what they say and what they do.
Many of the designers we work with have had a real impact on the communities they serve: from improving working conditions to opening up export channels for their crafts. For us, that's also fashion. Fashion that transforms.
Wear what has a soul
When you wear a piece designed with these collaborations, you're not just wearing something. You're wearing a living history, a collective memory, a functional work of art. At Aguadulce, each customer becomes part of that bridge between design and tradition. Because we understand that true luxury is what matters.
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Do you want to meet the designers behind our brands?
Visit us in our physical store or discover our pieces online.
Latin American Design in Guatemala
